Privacy Policy

BLACK RAM LABS PRIVACY POLICY

Effective Date: 1 September 2025
Last Updated: 20 August 2025

Black Ram Labs Pty. Ltd. (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share your information when you use our applications, websites, and services (the “Service”).

By using the Service, you agree to this Policy.

1. Information We Collect

We may collect:

Personal Information: Name, contact details, email address, billing and purchase information.
Profile Data: Height, weight, date of birth, gender, fitness preferences.
Activity & Sensor Data: GPS, route, distance, elevation, speed, cadence, power, heart rate, and other physiological or equipment data.
Equipment Data: Details of bikes, components, and equipment usage.
User-Provided Data: Free-form notes, titles, comments, and other entries.
Social Data: Messages, posts, and activity shared with others.
Device & Usage Data: Device type, operating system, IP address, app version, feature usage, time zone, and interactions with our products.

2. How We Use Information

We process your information to:

Provide, operate, and maintain the Service.
Plot activity profiles and calculate accurate metrics.
Provide performance feedback and advanced analytics.
Measure equipment usage to guide product development.
Improve our products, services, and user experiences.
Contribute to the improvement of the physical activity, sports, and wellness industries.
Conduct analytics, research, and business development.
Comply with legal obligations.

3. Data Sharing & Disclosure

We may share information as follows:

With other users: Depending on your privacy settings.
With service providers: For hosting, analytics, payment processing, and technical support.
With connected services: If you link your account to a third-party platform (e.g., social media, training apps, fitness devices), we share relevant data with those services per your authorisation. You may revoke connections at any time.
With other companies in anonymised form: Aggregated or anonymised data may be shared with third parties to help them improve their products, services, or facilities. This data cannot reasonably identify you.
For legal reasons: When required by law or to protect rights, safety, or security.

We do not sell your personal data to advertisers.

4. Data Storage & Transfers

Data is stored securely on cloud servers, which may be located outside your country.
For users in the EEA, data transfers are safeguarded in compliance with GDPR.
Backup systems may retain deleted data for up to 90 days before being overwritten.

5. Your Rights

Depending on your jurisdiction, you may have rights to:

Access personal data we hold.
Request correction or deletion.
Object to or restrict processing.
Request portability of your data.
Withdraw consent at any time.

To exercise these rights, contact us at [Email Address].

6. Account Deletion & Retention

When you delete your account:

Personal data (e.g., name, email, date of birth) is permanently deleted.
Activity and equipment data may be retained in anonymised form for analytics and industry research.
Backup copies may persist for up to 90 days before deletion.

7. Children’s Privacy

The Service is not directed to children under 16. If we learn that we have collected personal data from a child without parental consent, we will delete it promptly.

8. Security

We use reasonable technical and organisational measures (including encryption in transit and at rest) to protect your information. However, no system is completely secure.

9. Third-Party Services

The Service may link to or integrate with third-party services or devices. Their use of your data is governed by their own privacy policies.

10. Changes to This Policy

We may update this Privacy Policy periodically. Significant changes will be communicated via the Service or email.

11. Contact Us

Black Ram Labs Pty. Ltd.
contact@ blackramlabs.com
13B Madden Way,
Brentwood, WA, 6153
Australia

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